Compliance-aware paid media, SEO, and websites for clinics, pharmacies, and patient-first brands across North America.
Compliance constraints and trust-sensitive buyers mean the generic agency playbook fails here. These are the four we solve most often.
Paid search is running. Phones aren't ringing. Usually a funnel handoff or local-SEO gap.
Every campaign needs legal sign-off. Iteration slows, clever creative dies in review.
Google reviews decide bookings. You're at 4.3 when competitors are at 4.8 — and nobody's fixing it systematically.
First-visit rates are fine. Return visits aren't tracked, so recall never kicks in and LTV stays low.
Most agencies treat healthcare SEO like it's just regular SEO with a "medical" label. It's not. The query patterns are different — patients search by symptom, condition, and "near me" intent. The trust signals are different — Google reads E-E-A-T more strictly for medical content. And the technical floor is different — Core Web Vitals and HIPAA-aware tracking have to coexist.
Optimise your GBP with the categories, attributes, and posts patients actually search. Manage citations across 50+ healthcare directories.
Clinician-reviewed content that answers patient questions in real language — built around the queries that drive new patient bookings.
Schema markup, Core Web Vitals, mobile-first indexing, and HIPAA-aware site audits. The plumbing that lets the rest of SEO work.
One page per condition or service. Not three pages competing for the same query. Built to rank for "[condition] near me" searches.
Compliant review request flows that don't violate HIPAA. Citation cleanup and consistency across the directories patients actually use.
What's ranking, what's converting, what's next. No vanity metrics — just the numbers tied to patient bookings.
For Vanguard Pharmacy & Clinic, the search that drives revenue isn't "best pharmacy" — it's "pharmacy near me georgetown". Six months of local SEO, citation cleanup, and Google Business Profile work later, they own the 3-pack and the organic blue links beneath it.
See our healthcare SEO methodology in action →Working with a HIPAA-compliant marketing agency isn't about adding warnings to your ad copy. It's about how data moves through your stack. We sign BAAs. We strip PHI from pixels. We use server-side tracking. We don't run session replay on patient-facing pages. And we document all of it.
We sign a Business Associate Agreement with every healthcare client. Not optional. It's the document that lets us legally handle anything that touches PHI.
Conversion tracking via server-side events with identifier stripping. PHI never reaches Meta, Google, or any platform pixel.
Tools like Hotjar and FullStory get disabled on patient-facing pages. Even with consent, replay is too risky for medical contexts.
Review request automation that respects patient privacy. No appointment data shared with third-party review platforms without written consent.
BAAs, encryption, marketing pixels, review flows, breach prep. Save your progress as you go. No email required.
Healthcare isn't one market. A pharmacy's growth playbook isn't a dentist's, and a dermatology practice doesn't grow the way a vet clinic does. We work across 11 specialties — each with its own benchmarks, its own queries, its own conversion paths.
High-LTV procedures, local-first search, review-driven decisions. We optimise for "[procedure] near me" intent and post-treatment retention.
Visual-first credibility, before/after consent, derm-specific paid platform restrictions. We navigate the rules and the conversion path.
Booking-flow optimisation, insurance-aware messaging, repeat-visit lifecycle. Most physio practices waste budget on awareness — we focus on bookings.
Treatment-specific funnels, seasonal demand cycles, social-first discovery. Built for the prospects who research for weeks before booking.
Script growth, refill retention, local market dominance. The lever that moves pharmacy revenue is repeat customers, not new ones.
Eye exam recall, frame retail funnels, insurance + cash-pay split. Two business models in one operation — we market to both.
Trust-building content, condition-specific funnels, treatment plan adherence. Patients shop carefully — your content has to earn the call.
Sensitive ad platforms, content compliance, accessibility-first design. Higher creative restrictions, higher conversion rates when done right.
Pet-as-family messaging, recurring care funnels, local-first SEO. Vets compete on trust, location, and continuity of care.
Long consideration cycles, high-LTV procedures, before/after consent. The best clients spend months researching — we build content for that journey.
Treatment-plan financing, parent-of-patient targeting, multi-month decision cycles. We target parents during research phase, not just at decision.
The honest answer for healthcare ad spend is "it depends" — but only if you're not paying attention to the data. Cost per lead, lead-to-patient conversion, and lifetime value vary dramatically across specialties. We've aggregated benchmarks across 11 of them.
| Specialty | Avg. CPL | Lead → Patient | Patient LTV |
|---|---|---|---|
| Dentistry | $95 | 35% | $1,800 |
| Orthodontics | $145 | 30% | $5,200 |
| Dermatology | $120 | 32% | $900 |
| Med Spa | $78 | 28% | $1,200 |
| Physiotherapy | $48 | 42% | $780 |
| Optometry | $62 | 38% | $550 |
| Chiropractic | $55 | 40% | $650 |
| Pharmacy | $32 | 48% | $420 |
| Mental Health | $82 | 34% | $2,200 |
| Veterinary | $45 | 44% | $680 |
| Cosmetic Surgery | $220 | 18% | $8,400 |
Note — benchmarks are aggregate averages across our healthcare client base. Your specifics may differ — use as directional, not gospel.
Google Ads, Meta, LinkedIn, TikTok. Full-funnel attribution and outcome-priced campaigns.
Explore →Editorial content, technical SEO, and AI-engine optimization. Rank where your buyers actually search.
Explore →Positioning, identity, social content, and reputation. Build a brand worth following.
Explore →Fast, accessible, conversion-tuned sites. Turn visitors into buyers, not bouncers.
Explore →GA4, server-side tracking, dashboards, attribution. Revenue-first reporting leadership actually opens.
Explore →AI agents, chatbots, and workflow automation. Capture leads, answer customers, and cut manual work around the clock.
Explore →Six healthcare brands. Different verticals, different budgets, different problems. One pattern — every result below was driven by getting the boring fundamentals right before adding scale.
Yes. Every healthcare client gets a BAA before we touch ads or analytics that could access PHI. It's the document that lets us legally handle protected information — without it, no compliant agency should be running your campaigns.
Depends on specialty. Dentistry runs $95 CPL with 35% lead-to-patient conversion. Med spa runs $78 CPL with 28% conversion. Pharmacy runs $32 CPL with 48% conversion. Use our ad-spend calculator to project budget for your specialty and patient volume goals.
Three things change. Query intent — patients search by symptom, condition, and "near me" rather than brand. Trust signals — Google enforces E-E-A-T more strictly on medical content. Technical floor — HIPAA-aware tracking, schema for medical conditions, and Core Web Vitals all matter more.
Local SEO results land in 30-60 days for "near me" queries. Condition-page rankings take 90-180 days for primary terms. Authority compounds — by month 6, you should see meaningful traffic; by month 12, dominant local share if executed well.
Yes. We work across PHIPA (Ontario), PIPEDA (federal Canada), and HIPAA (US). The marketing principles are the same — the documentation requirements differ. We adapt our compliance approach to the jurisdiction.
Yes — through compliant request flows. We don't share patient data with third-party review platforms without written consent. We help build review velocity through automation that respects HIPAA boundaries.
Book a 45-minute audit with our healthcare team. We'll show you exactly where patients are falling through — and what to do about it.